What quality should shared information possess to enhance client retention aside from relevance?

To enhance client retention, shared information should possess practicality because practical information is directly applicable to clients’ lives, helping them implement what they learn in a realistic manner. When clients receive actionable tips or strategies they can easily integrate into their daily routines, they are more likely to see positive results, fostering a sense of achievement and progress. This practical approach not only encourages continued engagement but also builds trust between the coach and the client, as clients see the value in the information provided.

While complexity may seem intellectually stimulating, it can often lead to confusion rather than clarity. Duration refers to how long the information is retained, but if the information isn’t practical, clients might struggle with maintaining that retention. Novelty can capture attention initially, but it does not guarantee that clients will understand how to apply that knowledge, which is essential for long-term retention. Thus, the emphasis on practicality ensures that clients not only comprehend the content but can also use it effectively, fostering sustained engagement and success in their nutrition journey.